Innovation is rarely static, and neither is Al Ahly Bank (NBE). As Egypt’s premier banking institution, NBE has consistently demonstrated its commitment to revolutionizing customer experience. Their latest endeavor? A fully operational bank branch on wheels. This isn’t just any bus; it’s an immersive banking journey that begins even before you step aboard.

The idea of a mobile bank branch is groundbreaking in itself. But, with millions of daily users and the bustling streets of Cairo, NBE wanted more than just functionality; they wanted the bus to be an unmistakable beacon of innovation. And what better way to achieve that than with an eye-catching LED display showcasing the bank’s promotions and campaigns?

Entrusted with this ambitious task, ATI partnered with LG to design and implement a robust LED solution fit for the mobile nature of the project. Every challenge, from ensuring the display’s resilience to road bumps and environmental conditions, to creating a steel structure sturdy enough to support the display while on the move, was met with precision and expertise.

The result? A compact yet durable display that not only meets but exceeds expectations. Every detail, from the steel structure design to the compactness and strength of the display, was meticulously crafted, ensuring that this mobile marvel stands out even in Cairo’s crowded streets.

This isn’t just a bus; it’s a testament to NBE’s unwavering commitment to its customers, a promise of unparalleled service, and a beacon of innovation. It’s a complete banking experience, from the moment you lay eyes on the captivating LED display to the moment you disembark, content with the exceptional service.

In a bustling city where every second counts, Al Ahly Bank (NBE) and ATI have together redefined the banking experience, bringing the bank closer to the people, one street at a time.